Tobi Azeez 
Being a Realtor is an asset in any property context. You know why? Because you’re the bridge that connect the market – the estate owners and sellers.
But most times, realtors are faced with one or two challenges that break their camels back. That is, they often face rejections from their prospects. If you’re struggling to close sales as a realtor, here are 3 effective ways you can avoid customer rejection:
Think and Feel Like Them
How does this sound to you?
Let me explain Imagine someone walks up to you in traffic and says, “Do you want to buy a land?” What will you be your reaction? It might not be the right word you need to hear at that point in time. Because, you have your scale of preference. Right? Let’s paint a scenario when someone says either “Do you want to maximize your income as an investor?”, or saying something like “Need to invest in real estate?”.
Two things will strike your mind at instant: Money and Future business. The truth, your customers are not robots but humans that feel and set priorities like you. Think what they feel.
Set Clear Expectations
Be upfront and transparent about the process, timelines, and your role as their realtor. Set clear expectations from the very first interaction. This includes things like your communication cadence, response times, marketing strategies, commission structures, and their responsibilities as the client.
Avoiding any surprises or misaligned expectations can prevent a lot of potential rejection later.
Provide Personalized Solutions
Rather than taking a one-size-fits-all approach, customize your recommendations and strategies for each client’s unique needs and situation.
Show them how your services, listings, or investment advice is the ideal fit for their specific goals and constraints. Positioning yourself as a consultative partner who truly understands them, rather than just trying to make a sale, will make them much less likely to reject your proposals.
To cap it, by proactively addressing potential objections upfront is crucial to avoiding rejection down the line. No less, a little extra effort on the front-end can save a lot of headaches later.
